Beyond the ordinary

Your Club. Your Story. Our Passion.

At ClubReach Media, we believe every sports club has a story worth telling.

From the first team and junior sections to the volunteers working behind the scenes, the businesses providing vital sponsorship and the supporters who turn up week after week, there is far more to a community sports club than simply what happens on the field.

Our job is to help you tell those stories.

ClubReach Media was created with a simple purpose: to provide affordable, reliable and professional media and communications support for grassroots and community sport.

We understand that many clubs are run by dedicated volunteers who already give countless hours of their time. Keeping a website updated, producing match reports, promoting fixtures, recognising sponsors and maintaining active social media channels can quickly become another significant job.

That’s where we can help.

We understand grassroots sport

ClubReach isn’t about trying to turn community clubs into professional sporting organisations.

It’s about helping them communicate professionally while retaining the personality, traditions and community spirit that make their club special.

We work with clubs to create engaging content including match previews and reports, weekly club round-ups, website articles, social media posts, interviews and features, sponsor promotion, club announcements, newsletters and promotional campaigns.

We can also provide social media management, creating, scheduling and publishing content across platforms such as Facebook, Instagram and X.

And because our service can operate remotely, you don’t need somebody attending every training session, match or event.

You provide the information. We create the content.

More than just the first team

One of the principles behind ClubReach Media is that the whole club deserves a voice.

We want to help celebrate senior teams, women’s and girls’ sport, youth and junior sections, volunteers, coaches, officials, sponsors and the people whose contribution often goes unnoticed.

A junior team’s achievement can be every bit as important to a club as a first-team victory.

A volunteer receiving recognition after decades of service deserves to have their story told.

And a local business supporting grassroots sport deserves to receive meaningful recognition for that investment.

Helping your club reach further

Good communication can do much more than simply keep a Facebook page active.

It can help clubs:

Reach more supporters.
Promote their sponsors.
Recognise their volunteers.
Celebrate their players.
Recruit new members.
Strengthen their community.
Build a more professional profile.

Most importantly, it gives the people involved in your club something they can be proud to share.

Whether you need occasional help with an article, regular weekly content or somebody to help manage your club’s wider media presence, ClubReach Media can build a package around your needs and budget.

We’re passionate about grassroots sport and the communities that keep it alive.

Your club provides the stories. ClubReach Media helps them reach further.

ClubReach Media
Sports Media & Communications

Helping Your Club Reach Further.

ClubReach Media was founded by Jamie Willis, a lifelong sports enthusiast with extensive experience working within grassroots and community sport.

Jamie has spent many years involved behind the scenes at sports clubs, gaining first-hand experience of the work required to keep a community club running and its members, supporters and sponsors informed.

Alongside his involvement in club rugby, Jamie serves as a Welsh Rugby Union Council Member and has considerable experience producing media and communications content within Welsh community rugby. His work has included website articles, match previews and reports, interviews, club announcements, competition coverage, sponsor promotion, newsletters, social media content and promotional campaigns.

It was through this experience that the idea for ClubReach Media developed.

Jamie recognised that many grassroots clubs have fantastic stories to tell but often rely on a small number of volunteers who simply don’t have the time to consistently produce professional content alongside everything else involved in running a club.

ClubReach Media was created to provide an affordable solution.

“I know how much work goes into running a community sports club and how often the media and communications side falls to volunteers who are already doing several other jobs.

I wanted to create a service that genuinely helps those clubs — taking some of that workload away while helping them celebrate their players, volunteers, supporters and sponsors.

Grassroots sport has some incredible stories. ClubReach Media is about making sure those stories are told.”

— Jamie Willis, Founder, ClubReach Media

Although Jamie’s background is strongly rooted in rugby, ClubReach Media has been created as a multi-sport service, supporting clubs, leagues and sporting organisations across different sports and at all levels of the grassroots game.

For Jamie, the ambition for ClubReach isn’t simply to create more social media posts.

It’s to become a trusted media and communications partner for community sport — helping clubs save time, strengthen their profile, provide greater value to sponsors and reach more people.